How to Make Your Kid’s YouTube Channel Successful

Depending on what your kids want, parents always want their kids to be successful in whatever they do. Now, that your kid has a YouTube channel, he or she is worried about subscribers or wants more people to view their content. This may be due to various reasons, either for personal or business purposes.

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online. Once you have a powerful online community, you can market a business or any other stuff your kid wants to do. Subscribers are really important for YouTube marketing, because even though there are 30 million visitors a month on YouTube, most of them, obviously, aren’t going to see your videos. If you want people to see your videos, you want them to subscribe, because then your feed will be front-and-center when they head to YouTube. They’ll also get email updates about channels they subscribe to when they upload new content. It’s just a great way to get more views for your video.

Here are ways you can make your kids channel better

The most obvious way to know that your kid’s YouTube is successful is based on the number of subscribers that are subscribed to the channel. How do you get these people to follow what your kids doing?

1. Start promoting

Lots of videos are being made every day about how to get more subscribers to your channel. These videos are usually based on how to hack through YouTube server but in reality, this is just so fake and so wrong if it were possible. The best way to help out your kids channel is by promoting. If you have a new or unknown YouTube channel, you need to gain some sort of traction. Without the attention of YouTube’s algorithm, your videos won’t appear in search results or appear in recommended lists. Be ruthless about promotion. Start with your Facebook friends and shamelessly (but still with some class) ask them to share your video. Then, find out where your audience is hanging out and start targeting those sites. Go to blogs that relate to your content and share your video. Or reply in the comment sections of the related video.

Your task: Stop wasting time looking for YouTube shortcuts. Instead, build a plan to promote your YouTube channel. Start with manual tasks. And once you have some traction, free YouTube subscribers and organic traffic will begin to appear.

2. Be consistent with your content

If your kid has so much passion for creating contents, then work with him or her and create a schedule because consistency is very important in making sure that you keep your subscribers turned. People come to expect your content. You create a dependable rhythm like your favorite TV show. You know it comes on every week. Plus, when you create more content you increase the number of places people find you online. Instead of seeing your brand for one or two YouTube searches, you start to appear again and again in search results.

One of the strategies to use is to commit to a publishing schedule. An easy formula will be to post one YouTube video every week for a total of four a month. Help your kid to deliver.

3. The first 8 seconds of your video is the most important

You need to deliver value right away. I have found that the first eight seconds of your video is the most important. The click-away rate in those precious seconds is staggering. If you make music videos, start playing music right away. If you are teaching something or explaining a product, start delivering information. Shorten your intro. Skip the flashy intro and theme music. Make sure the first eight seconds of every video hook viewers. Help your kid and guide them to doing better videos as this is the avenue by which people judge your work.

4. Expand your search net with Pinterest

Most of your subscribers will discover your channel by either searching in Google or via YouTube’s search bar. Pinterest is also a visual search engine, making it a perfect match for your YouTube strategy.

Not every business or brand is right for Pinterest. This will depend on the type of business that your kid is into or activity they do determine whether your customers live on Pinterest.

Hire a designer to turn a few of your best YouTube videos into Pinterest-friendly images. For example, if your kid runs a YouTube cooking channel, you might have a Pinterest visual that offers tips for proper knife techniques or quick tips about baking. On each visual asset, link to your YouTube channel and tell people they can watch the full video there.

Collect these graphics and create an SEO-focused Pinterest collection. For example, you could turn your topic-focused playlist into a Pinterest collection. Target a high-volume keyword with your Pinterest collection—such as “Healthy summer recipes” or “Photography 101 tutorial.”

Consider investing some budget in Pinterest ads. They are quite effective and will help boost your visibility. This is optional as people will naturally discover your Pinterest collections via search.

Your task is to build SEO-focused Pinterest collections that link back to your YouTube channel.

5. Promote your YouTube channel with Facebook Groups

Over the last year, I’ve been rediscovering Facebook Groups. You can find a group for most topics and interests.

You can find relevant Facebook Groups by searching “YOUR KEYWORD” with the filter of “Groups” in the Facebook search bar. To browse different groups and sort by interests, use Facebook’s discovery feature. If you sell local products, you can find local buy-and-sell groups here.

Your task is to find 10 to 20 relevant Facebook Groups and add a comment, telling people about a YouTube video you’re proud of. If you don’t want to do this manual work, outsource to a freelancer using Upwork or any other agency.

6. Expand your reach with Facebook, Instagram, and Twitter

YouTube is a fantastic way to attract free subscribers. And often what works on YouTube can also work on Facebook, Instagram, and Twitter video.

Expand your reach by publishing your YouTube videos on different social networks.

With Hootsuite, you can do this pretty quickly. Use Hootsuite to upload and schedule your YouTube videos—and then publish that same video to other video networks such as Facebook, Instagram, and Twitter.

It’s also easy to use our video integrations—such as the amazing tool Vidyard—to access detailed video and conversion data.

Once you’ve mastered YouTube, republish your best video content to Facebook, Instagram, and Twitter. Hootsuite can help here, letting you manage all social video networks from one fast platform.